Sapporo, the vibrant capital of Hokkaido, turns into a magical winter paradise every year with two iconic events: the Sapporo White Illumination and the Sapporo Snow Festival. These events showcase the city’s creative spirit, combining the beauty of light and snow for an unforgettable seasonal experience. Here’s your guide to enjoying both events and tips for making the most of your winter adventure.
Sapporo White Illumination: November to March
The Sapporo White Illumination, first held in 1981, is Japan’s original large-scale winter light festival, held annually in Sapporo. In the 2024-2025 season, it runs from November 22, 2024, to March 14, 2025, decorating the city’s key locations with dazzling light installations. Each venue offers its own unique ambiance, and themes often change from year to year. The information that follows pertains to the current 2024-2025 season.
Odori Park
From November 22 to December 25, 2024, Odori Park transforms into a luminous spectacle featuring six themed zones. In 2024, highlights include the golden “Wish Birds” at 1-chome, representing Sapporo’s symbolic cuckoo bird, and the “Snow Fantasia” tunnel of light at 4-chome, where snowflake-inspired designs create a magical corridor. At 5-chome, the interactive “Cosmic Square” reacts to movement and weather, while the “Emerald Forest” at 6-chome captures the season’s charm with mazes of green and gold lights. Each zone is a photo-worthy delight, offering creativity and spectacle against a snowy backdrop.
Overview of Odori Park illumination venue
Ekimae-dori
From November 22, 2024, to February 11, 2025, Ekimae-dori sparkles with 220,000 LED lights. This 1.5-kilometer-long corridor connects JR Sapporo Station to Susukino, creating a vibrant pathway perfect for an evening stroll.
The Ekimae-dori illumination venue
Minami 1-jo Street
Running from November 22, 2024, to March 14, 2025, this 300-meter street is lined with 70,000 LEDs decorating ginkgo trees. The warm golden light provides an inviting atmosphere, especially beautiful in the evening when the lights reflect off the snow.
The Minami 1-jo Street illumination venue
Kita 3-jo Plaza (Akapla)
From November 22, 2024, to March 14, 2025, Akapla features illuminated ancient trees and elegant, minimalist displays. Located near the Former Hokkaido Government Office, it’s an ideal venue for a quiet escape from the city’s bustling festivities.
The “Akapla” illumination venue
JR Sapporo Station South Exit Plaza (Satsu-Eki)
From November 22, 2024, to March 14, 2025, this site offers interactive “Flowers of Light” displays. These dynamic installations synchronize sound and light in performances that evolve four times throughout the season, ensuring a fresh experience with every visit.
The “Satsuki-Eki” illumination venue
Sapporo Snow Festival: February 4–11
The Sapporo Snow Festival is a week-long annual event in Sapporo. In 2025, when it celebrates its 75th anniversary, it will run from February 4 to 11. The festival transforms Sapporo into a snowy wonderland with monumental sculptures, intricate ice carvings, and family-friendly activities across three main venues.
Odori Park
Spanning 11 blocks, Odori Park is the festival’s largest venue, showcasing monumental snow sculptures up to 15 meters tall. These include depictions of global landmarks, pop culture icons, and creations from the International Snow Sculpture Contest, which attracts teams from around the world. Smaller, community-made sculptures add a local touch, while live performances and a skating rink enhance the festive atmosphere.
An impressive ice sculpture at Odori Park (2019)
Susukino site
Known for its intricate ice sculptures, the Susukino site is especially captivating at night when the displays are illuminated. The crystalline works of art range from frozen animals to detailed architectural designs, offering a surreal experience in the heart of Sapporo’s entertainment district.
Ice sculptures at the Susukino site
Tsudome site
The family-friendly Tsudome site offers interactive winter activities such as snow slides, snow rafting, and play areas. Indoor facilities provide warmth and refreshments, making it a favorite for visitors with children.
The Tsundome site
Best time to experience both events
Plan your visit for early February 2025 to enjoy the overlap of the Sapporo White Illumination and the Sapporo Snow Festival. The Snow Festival runs from February 4 to 11, while the White Illumination continues at venues like Ekimae-dori, Minami 1-jo Street, Akapla, and JR Sapporo Station South Exit Plaza through February and into March. Spend your days marveling at snow sculptures and evenings strolling through sparkling light displays for the ultimate winter experience.
Tips for a memorable visit
- Munich Christmas Market: Don’t miss the Munich Christmas Market at Odori 2-chome if you’re visiting before December 25!
- Dress Warmly: Temperatures can drop below freezing, so wear thermal layers, insulated clothing, and waterproof boots. Hats, gloves, and scarves are essential.
- Local Cuisine: Warm up with Hokkaido’s famous miso ramen, sample their fresh seafood, and more. For further information, see our article on Hokkaido cuisine here.
Warm clothes like these will be needed during Sapporo’s winter
Sapporo’s winter festivals celebrate the artistry, creativity, and natural beauty of the season. From the glowing displays of the White Illumination to the monumental sculptures of the Snow Festival, these events promise unforgettable memories.
