Top 10 Places to Visit in Japan During Golden Week: Nature and Tradition Beyond the Cities

Golden Week in Japan is like the country’s annual exhale—a time when the bustling cities take a pause, and the rest of the nation comes alive in celebration. While Tokyo, Kyoto, and Osaka buzz with crowds, there’s another Japan waiting to be explored—a quieter, more enchanting side where tradition meets nature in a breathtaking symphony. From the serene beauty of cherry blossoms in Tohoku to the tranquil waters of Oboke Gorge in Shikoku, these hidden gems offer an escape into the heart of Japan’s countryside.

So, are you ready to uncover the soul of Japan beyond the cities? Stay tuned to explore the top 10 places to visit during Golden Week!

Golden Week is one of Japan’s most important and busiest holiday seasons. It consists of four national holidays within a single week, usually from late April to early May:

• Showa Day (April 29): A day to celebrate the birthday of Emperor Showa (Hirohito), marking the start of Golden Week.
• Constitution Memorial Day (May 3): Celebrating the promulgation of Japan’s post-war constitution in 1947.
• Greenery Day (May 4): A day dedicated to nature and the environment, emphasizing appreciation for greenery and outdoor spaces.
• Children’s Day (May 5): A day to celebrate children’s happiness and growth, often marked by flying colorful kites (koinobori) and displaying samurai dolls.

Since these holidays are clustered together, many locals take advantage of this time to travel, making popular tourist cities like Tokyo, Kyoto, and Osaka incredibly crowded. However, Japan is more than just its bustling metropolises. Hence, during Golden Week, why not escape the crowds and explore the country’s hidden natural and cultural gems?

Escape the crowds: Why skip the cities during Golden Week?

During Golden Week, urban destinations become packed with travelers. Hotels book up fast, trains get crowded, and major attractions have long lines. Thus, instead of spending your holiday stuck in traffic or waiting in queues, why not take the road less traveled?

Japan’s countryside offers a completely different experience. Here, you can soak in natural hot springs, walk through peaceful forests, and visit charming villages that feel like stepping into the past. These areas also host cultural events and traditional Japanese festivals, letting you see a more authentic side of Japan. Plus, the fresh air and open spaces provide a much-needed break from the city’s hustle and bustle. Thus, beyond the cities, if you’re looking for scenic retreats in Japan, this is the perfect opportunity.

How to choose the destinations?

When selecting these hidden gems for your Golden Week adventure, several key factors are carefully considered to ensure an unforgettable experience:

Accessibility

Even though the destinations are off the beaten path, they’re still easily reachable by train, bus, or car. Thus, the goal is to find places that are simple to navigate, so you can explore without unnecessary hassle. Some may require a little extra travel time, but that only adds to the excitement of the journey.

Scenic beauty

Japan’s landscapes are nothing short of stunning—whether it’s lush forests, majestic mountains, peaceful hot springs, or dramatic coastal views. Therefore, it’s all about choosing spots that perfectly showcase the natural beauty of Japan and offer a serene retreat from the bustle of city life.

Cultural significance

Every location on this list is rich in history, tradition, and unique architecture. Think samurai-era towns, preserved Edo-period roads, and regions famed for their local festivals. These places offer an authentic, immersive cultural experience, taking you beyond the usual tourist stops.

Unique experiences

Aim for destinations that offer more than just sightseeing. This way, you’ll get to step into history and culture. Whether that’s walking across vine bridges in Iya Valley, soaking in a traditional hot spring in Kinosaki Onsen, or savoring regional dishes like negi soba in Ōuchi-juku, the focus should be on practical and memorable experiences.

Crowd levels

Unlike the crowded city streets during Golden Week, it’s wise to choose spots that are far more relaxed. Even if the destinations are not entirely free of visitors, these hidden gems can provide a much-needed escape from the overwhelming tourist crowds, giving you more space to breathe and enjoy the surroundings.

Seasonal appeal

Consider seasonal appeal! Many rural locations shine brightest in spring. Whether it’s cherry blossoms still lingering in the air, vibrant national parks in full bloom, or seasonal festivals offering something special, many destinations are at their peak during Golden Week.

By keeping all these factors in mind, the chosen destinations strike the perfect balance of easy access, breathtaking nature, rich cultural heritage, and seasonal charm—ensuring that your Golden Week experience is one to remember.

Top 10 places to visit

Shirakawago: a fairytale village in the mountains

Shirakawa-go, a UNESCO World Heritage site, is famous for its gasshō-zukuri farmhouses, which have steep thatched roofs designed to withstand heavy snowfall. During Golden Week, the lush greenery of spring enhances the village’s charm. Thus, it feels like walking through a painting! Stay in a traditional guesthouse for an unforgettable experience. The peaceful atmosphere and surrounding mountains make it a perfect getaway for those seeking a slower pace of travel.

Yakushima: the enchanted forest island

Yakushima, an island in southern Japan, is home to some of the oldest trees in the world, including the famous Jōmon Sugi, a 7,000-year-old cedar. The misty forests here inspired the visuals of Studio Ghibli’s Princess Mononoke. If you love nature, hiking through Yakushima’s moss-covered trails is an absolute must. The island’s waterfalls, such as Ōko-no-taki, add to its magical ambiance. Moreover, if you are a wildlife lover, you will also appreciate the native Yakushima macaques and deer that freely roam the island.

Kanazawa: the “little Kyoto” without the crowds

Kanazawa offers everything Kyoto does—historic samurai districts, stunning gardens, and traditional tea houses—without the overwhelming crowds. Kenrokuen Garden, one of Japan’s top gardens, is particularly beautiful during Golden Week, with fresh spring greenery and blooming flowers. You can also explore the well-preserved Higashi Chaya geisha district and visit the 21st Century Museum of Contemporary Art for a blend of history and modern culture.

Ōuchi-juku: a samurai-era post town

Once a rest stop for travelers in the Edo period, Ōuchi-juku is now a well-preserved village with thatched-roof buildings and scenic countryside. Try the local specialty, negi soba, a dish eaten with a green onion instead of chopsticks! Not only this, walking its historic streets feels like stepping into a samurai film. The surrounding hills offer a great view of the village, and during Golden Week, some local events recreate traditional Edo-period life for visitors.

Kinosaki Onsen: the ultimate hot spring experience

For a relaxing scenic retreat in Japan, Kinosaki Onsen is the perfect choice. This charming onsen town lets visitors dress in yukata (light kimono) and hop between seven public bathhouses, each offering its unique features, from outdoor baths with stunning views to ones with historical significance. Strolling along the willow-lined river and soaking in the warm waters is the ideal way to unwind. With its charming atmosphere and local delicacies, Kinosaki Onsen also offers delicious seafood, particularly fresh crab dishes.

Iya Valley: Japan’s secret wilderness escape

Iya Valley is a remote, mountainous region in Shikoku known for its vine bridges and breathtaking landscapes. One of the highlights is Kazurabashi, a bridge made entirely of vines (reinforced with hidden steel cables) that sways as you cross! The valley’s untouched nature and peaceful atmosphere make it a perfect escape during Golden Week. Furthermore, adventure seekers can go rafting on the Yoshino River, while those looking for relaxation can enjoy secluded hot springs overlooking the mountains.

Matsue: a city of castles and samurai legends

Matsue is home to one of Japan’s few remaining original castles, Matsue Castle. The city is also famous for its scenic canals, which you can explore by boat. If you’re a fan of Japanese mythology, visit Yaegaki Shrine, which is associated with ancient legends. Additionally, the nearby Adachi Museum of Art is another must-see. It boasts a world-class Japanese garden that changes beautifully with each season.

Hida Takayama: a taste of old Japan

Hida Takayama is another contender for the ‘Little Kyoto’ nickname, thanks to its beautifully preserved Edo-period streets — and Golden Week is a great time to visit, as the countryside comes alive with spring colors. Hida Takayama is a beautifully preserved Edo-period town, and Golden Week is a great time to visit, as the countryside comes alive with spring colors. Don’t forget to visit the local morning markets and sake breweries. In addition to this, if you have an interest in exploring heritage, the Takayama Jinya, a former government office from the Edo period, provides insight into the region’s feudal history.

Aso-Kujū National Park: volcanoes and rolling grasslands

For those who love the outdoors, Aso-Kujū National Park in Kyushu is a fantastic destination. It features Mount Aso, one of the world’s largest active volcanoes, and vast grasslands perfect for scenic drives and hikes. The area’s fresh mountain air is a refreshing contrast to Japan’s urban centers. Extra insight: stop by Kusasenri-ga-hama, a wide, open field where you can see grazing horses with the smoking volcano in the background.

Tottori sand dunes: Japan’s mini desert

Yes, Japan has a desert! The Tottori Sand Dunes stretch along the coast, creating a surreal landscape unlike anywhere else in the country. You can try sandboarding, ride a camel, or simply take in the stunning sea views. Plus, You should also visit The Sand Museum nearby, as it showcases intricate sand sculptures. Make sure to capture memories, as the contrast of the golden dunes with the blue sea provides incredible photo opportunities.

Additional travel tips for Golden Week

Golden Week is an exciting but extremely busy travel period in Japan. To make the most of your trip, here are some essential travel tips to ensure a smooth and enjoyable experience:

Book everything in advance

Hotels, trains, and domestic flights sell out quickly during Golden Week. If you’re planning to visit one of the recommended destinations, book your accommodations and transportation as early as possible. Japan Rail Pass holders should reserve Shinkansen (bullet train) seats in advance to avoid standing-room-only situations.

Travel early or late in the week

The busiest travel days are at the beginning and end of Golden Week when people leave and return to major cities. If possible, plan your trip so that you travel during the middle of the holiday week. This can help you avoid the worst congestion and enjoy a more relaxed experience.

Use alternative transport options

While Shinkansen and express trains are convenient, they can be packed. Consider renting a car for more flexibility, especially when visiting rural areas like Iya Valley or Aso-Kuju National Park. Buses can also be a great alternative for reaching destinations not well served by trains.

Pack light and smart

With crowded trains and buses, maneuvering large suitcases can be challenging. Pack light and take advantage of Japan’s luggage forwarding services, like Yamato Transport, to send your bags to your next destination. It allows you to travel comfortably.

Check local festival schedules

Many regions host traditional Japanese festivals during Golden Week. Research festival dates ahead of time so you don’t miss out on unique cultural experiences, like parades, performances, or seasonal food markets. For instance, Golden Week travellers can enjoy the Seihakusai Dekayama Festival in Nanao, Ishikawa, from May 3-5, while those taking an extended holiday can also catch Takayama’s Spring Festival on April 14-15.

Be prepared for price surges

Golden Week is one of Japan’s peak travel seasons. This means hotels, transportation, and even some attractions may have higher-than-usual prices. Budget accordingly and look for discount passes or package deals where possible.

Enjoy early mornings and late evenings

Popular tourist spots may still get crowded, even in rural areas. To enjoy a more peaceful experience, visit attractions early in the morning or later in the evening. This is especially helpful for places, like Shirakawago or Kinosaki Onsen, where the atmosphere is more serene at these times.

Try regional cuisine

Each of these destinations has unique local dishes that you won’t find in big cities. Whether it’s fresh seafood in Kinosaki Onsen, Hida beef in Takayama, or negi soba in Ouchi-juku, tasting local specialties is a big part of the travel experience. Some restaurants may have long wait times, so plan accordingly or try less-crowded eateries off the main tourist paths.

Stay flexible and patient

Despite careful planning, delays and crowds are inevitable during Golden Week. Keep a flexible mindset, allow extra travel time, and have backup plans if needed. Consider carrying offline maps, translation apps, and extra snacks to make long waits more comfortable.

Respect local customs and etiquette

When visiting smaller towns, remember that these communities may not be as accustomed to foreign tourists as big cities are. Be mindful of onsen etiquette, proper temple behavior, and respectful communication. A little politeness goes a long way in making your trip more enjoyable and leaving a good impression on locals.

By following these Golden Week travel tips, you can ensure a hassle-free trip while discovering some of Japan’s most beautiful and culturally rich hidden gems.

Wrap up

Golden Week is a rare chance to explore Japan, but that doesn’t mean you have to battle city crowds. Instead, take the opportunity to visit scenic retreats in Japan where you can enjoy nature, history, and culture in a more relaxed setting. If you’re planning your Golden Week trip, don’t wait—start booking your accommodations and transportation now! Step off the beaten path and discover a side of Japan most tourists never see.

Ready to explore Japan’s best-kept secrets? Let Umami bites guide you on an unforgettable journey beyond the cities. Start planning your adventure today!

Where will your Golden Week adventure take you?