Matcha is now a globally recognized superfood, originating from Japan. It’s not only used for drinks, but also in sweets and even skincare products, with its popularity continuing to grow both in Japan and around the world. Especially outside of Japan, matcha is gaining attention as a healthy Japanese ingredient, and it’s not uncommon to see it sold at more…
In a quiet corner of Ueno’s bustling entertainment district lies a discreetly signed shaved ice specialty shop: “Ueno Kakigōri Senmonten Yondaime Ōnoya Hyoushitsu” (hereafter “Onoya Hyoushitsu”). It operates during the day out of a space that becomes a bar after dark—an inventive use of space that adds to its charm. The highlight here is silk‑fluffy kakigōri (shaved ice) that melts…
In the peak of summer heat—July and August—there’s a perfect place to cool down that you’ll definitely want to visit. That place is Hachiya, a specialty cafe devoted to the fragrant world of Japanese tea. Here, you can enjoy premium teas like matcha, hōjicha (roasted green tea) and sencha green tea, paired with beautifully crafted Japanese-style sweets that are not…
Wagashi are traditional Japanese sweets with over 2,000 years of history, embodying Japan’s unique culinary cultural heritage. Crafted to reflect the changing seasons and complement tea, their elegant appearance and refined sweetness captivate both locals and tourists. Today, varieties like mochi-based, steamed, baked, and molded sweets offer diverse seasonal flavors. This article explains wagashi’s essentials, types, and selection tips for…
Asakusa, Tokyo, is a charming district known for its traditional atmosphere and bustling downtown streets. At its heart stands “Funawa Honten” (hereafter referred to as “Funawa”), a beloved Japanese confectionery shop founded in 1902. Famous for its signature imoyōkan (a traditional jellied dessert made from sweet potatoes), Funawa offers a delightful variety of simple yet flavorful wagashi (traditional Japanese sweets)…
Situated just a short walk from Tokyo’s upscale Ginza district, “ATELIER MATCHA” is a unique destination that offers a completely new kind of matcha experience built around the concept of the “Third Wave of Matcha.” If the First Wave of matcha refers to the formal enjoyment of matcha while seated in a traditional tea room, and the Second Wave to…
Since its founding in 1854 as a tea wholesaler in Uji, Kyoto—Japan’s famed tea-producing region—”Nakamura Tokichi Honten” has steadfastly nurtured the nation’s tea culture for over a century. Today, you can experience the spirit and flavor of this long-established tea house in Ginza, Tokyo, at the “Nakamura Tokichi Ginza Store” (hereafter referred to as “Nakamura Tokichi Ginza”). The ingredients used…
Just a short walk from the bustle of Omotesando in Tokyo lies Urasando Garden, a quiet little complex housed in a beautifully renovated traditional Japanese home. Tucked away in one corner is “Riz Labo Kitchen Urasando Garden” (hereafter referred to as “Riz Labo Kitchen”), a cafe specializing in gluten-free sweets. The stars of the menu are pancakes and crepes made…
Nestled in a lively corner of Asakusa, one of Tokyo’s most popular tourist districts, is “Kaminari Issa Asakusa Honten” (referred to hereafter as “Kaminari Issa”), a haven that captivates matcha lovers. This is a matcha sweets specialty shop. From eat-in menu items that can be slowly savored in the store to take-out menu items perfect for eating while walking around,…
Walking through the lively streets of Asakusa, your eyes are drawn to an array of matcha sweets that make you want to stop in your tracks. From cakes to crepes, puddings to parfaits, the variety is so abundant it’s overwhelming to choose. However, if you want to savor matcha made with carefully selected ingredients, you should definitely visit “Kaminari Issa…
Matcha has long been rooted in Japanese culture, from tea ceremonies to wagashi (traditional Japanese sweets). But this time-honored flavor has evolved in surprisingly creative ways with the times. In recent years, a wave of specialty matcha dessert shops has ushered in a new era of matcha sweets that blend Japanese tradition with Western innovation. Why not step into this…
Tokyo’s Ginza district is lined with globally famous brand stores and offers a refined dining and luxury shopping experience. It’s a place where world trends and Japan’s refined culture intersect, creating a sophisticated atmosphere. The sweets shop “HIIRAGI GINZA” opened in Ginza in October 2024 and quickly became a hot topic as a rising star in the area. Located in…
Just a ten-minute walk from the heart of Ginza, where landmarks like GINZA SIX and Matsuya Ginza stand, you’ll find a quiet area away from the hustle and bustle—home to a wildly popular shop with a line that never seems to end. The shop is called “Age.3 GINZA,” a specialty store serving deep-fried sandwiches made with fried slices of bread…
Asakusa, one of Tokyo’s premier tourist destinations, buzzes with festival-like energy every day. From visiting Sensō-ji Temple to touring the town on a rickshaw and indulging in delicious local food, there are plenty of ways to enjoy your trip to Asakusa. Among the area’s culinary highlights is “Suzukien Asakusa Honten,” (hereafter referred to as “Suzukien”) a popular shop where lines…
Japanese parfaits are as much a feast for the eyes as they are for the palate. Whether you’re a fruit lover, matcha enthusiast, or someone seeking unique Japanese sweets, these hand-picked spots will take your dessert experience to the next level. Here’s your ultimate guide to Tokyo’s top parfait destinations! Authentic matcha delights: Kyo Hayashiya Takashimaya Times Square “Kyo Hayashiya,”…