Matcha

浅草 舟和本店

Why Funawa in Asakusa Is a Must-Visit for Fans of Traditional Japanese Sweets

Asakusa, Tokyo, is a charming district known for its traditional atmosphere and bustling downtown streets. At its heart stands “Funawa Honten” (hereafter referred to as “Funawa”), a beloved Japanese confectionery shop founded in 1902. Famous for its signature imoyōkan (a traditional jellied dessert made from sweet potatoes), Funawa offers a delightful variety of simple yet flavorful wagashi (traditional Japanese sweets)…

Matcha Is Taking Over the World—Here’s the Tokyo Spot with Matcha Sweets Everyone’s Talking About

Situated just a short walk from Tokyo’s upscale Ginza district, “ATELIER MATCHA” is a unique destination that offers a completely new kind of matcha experience built around the concept of the “Third Wave of Matcha.” If the First Wave of matcha refers to the formal enjoyment of matcha while seated in a traditional tea room, and the Second Wave to…

Best Matcha Dessert Experience in Ginza? Kyoto’s 100-Year Tea Brand Has the Answer

Since its founding in 1854 as a tea wholesaler in Uji, Kyoto—Japan’s famed tea-producing region—”Nakamura Tokichi Honten” has steadfastly nurtured the nation’s tea culture for over a century. Today, you can experience the spirit and flavor of this long-established tea house in Ginza, Tokyo, at the “Nakamura Tokichi Ginza Store” (hereafter referred to as “Nakamura Tokichi Ginza”). The ingredients used…

Gluten-Free Matcha Sweets Made with Organic Ingredients—Straight from Omotesando

Just a short walk from the bustle of Omotesando in Tokyo lies Urasando Garden, a quiet little complex housed in a beautifully renovated traditional Japanese home. Tucked away in one corner is “Riz Labo Kitchen Urasando Garden” (hereafter referred to as “Riz Labo Kitchen”), a cafe specializing in gluten-free sweets. The stars of the menu are pancakes and crepes made…

5 Must-Try Matcha Treats From Asakusa’s Kaminari Issa—Perfect for Souvenirs

Nestled in a lively corner of Asakusa, one of Tokyo’s most popular tourist districts, is “Kaminari Issa Asakusa Honten” (referred to hereafter as “Kaminari Issa”), a haven that captivates matcha lovers. This is a matcha sweets specialty shop. From eat-in menu items that can be slowly savored in the store to take-out menu items perfect for eating while walking around,…

Explore the New World of Matcha: From DIY Tea to Stylish Sweets in Omotesando

Matcha has long been rooted in Japanese culture, from tea ceremonies to wagashi (traditional Japanese sweets). But this time-honored flavor has evolved in surprisingly creative ways with the times. In recent years, a wave of specialty matcha dessert shops has ushered in a new era of matcha sweets that blend Japanese tradition with Western innovation. Why not step into this…

HIIRAGI GINZA

Indulge in a Luxurious Dessert Experience at HIIRAGI GINZA, Tokyo’s Trendiest Sweets Shop

Tokyo’s Ginza district is lined with globally famous brand stores and offers a refined dining and luxury shopping experience. It’s a place where world trends and Japan’s refined culture intersect, creating a sophisticated atmosphere. The sweets shop “HIIRAGI GINZA” opened in Ginza in October 2024 and quickly became a hot topic as a rising star in the area. Located in…

Suzukien Asakusa: 200 Years of Matcha Sweets Perfection

Asakusa, one of Tokyo’s premier tourist destinations, buzzes with festival-like energy every day. From visiting Sensō-ji Temple to touring the town on a rickshaw and indulging in delicious local food, there are plenty of ways to enjoy your trip to Asakusa. Among the area’s culinary highlights is “Suzukien Asakusa Honten,” (hereafter referred to as “Suzukien”) a popular shop where lines…

The Best Parfait Spots in Tokyo: Sweet Treats Overflowing with Matcha, Japanese Fruits and Creativity!

Japanese parfaits are as much a feast for the eyes as they are for the palate. Whether you’re a fruit lover, matcha enthusiast, or someone seeking unique Japanese sweets, these hand-picked spots will take your dessert experience to the next level. Here’s your ultimate guide to Tokyo’s top parfait destinations! Authentic matcha delights: Kyo Hayashiya Takashimaya Times Square “Kyo Hayashiya,”…

Where to Eat in Asakusa: A Guide to the Best Local Restaurants and Cafes

Asakusa, one of Tokyo’s most historic districts, is not just famous for its temples and traditional streets but also for its incredible food scene. From hearty hamburger steaks and fluffy omurice to indulgent matcha sweets, this guide will introduce you to some of the best restaurants in Asakusa, blending modern flavors with timeless charm. Asakusa’s giant fluffy curry omurice: Cafe…

Matcha Shaved Ice in Asakusa! A Japanese Summer Sweets Cafe That Will Have You Hooked

Kakigōri, or shaved ice, is the quintessential Japanese summer dessert, but specialty shops offering it year-round are not uncommon. Some shops offer simple shaved ice with just syrup, while others go all out with toppings, creating elaborate, cake-like creations. The variations are endless depending on the shop. If you’re looking for rich, full-bodied shaved ice with a focus on syrup,…

Where to Eat the Best Matcha Sweets in Tokyo! Find Your Green Tea Paradise

Matcha, the finely powdered green tea used in traditional Japanese tea ceremonies, has become a popular ingredient in sweets across Japan. In Tokyo, you can find a variety of matcha-infused treats, from creamy desserts to delicate pastries, that highlight the rich, slightly bitter flavor of this iconic tea. Whether you’re a matcha enthusiast or trying it for the first time,…

Tokyo’s Most Delicious and Photo Perfect Matcha Sweets Await You at yusoshi chano-ma Ueno

Located right next to Ueno Station in Tokyo, the Ueno Marui department store houses a number of enticing restaurants. One of them, “yusoshi chano-ma Ueno,” offers a delightful selection of sweets made with distinctly Japanese ingredients such as matcha and kinako (roasted soybean flour). These visually appealing desserts are so beautiful, you’ll find it hard to stop taking photos! Two…