Tokyo’s Ginza district is lined with globally famous brand stores and offers a refined dining and luxury shopping experience. It’s a place where world trends and Japan’s refined culture intersect, creating a sophisticated atmosphere.
The sweets shop “HIIRAGI GINZA” opened in Ginza in October 2024 and quickly became a hot topic as a rising star in the area.
Located in the heart of Ginza, HIIRAGI GINZA is a premium sweets boutique with the concept of “delivering Japan’s finest carefully selected sweets to the world.”
The space is designed in the sukiya-zukuri (a type of Japanese residential architecture) style, inspired by traditional Japanese tea rooms. Here, sweets supervised by renowned Japanese chefs are displayed, and in the dine-in area, customers can enjoy original menus made with carefully chosen ingredients.
Savor various premium matcha flavors with the “Rich Matcha Full Matcha Set”
HIIRAGI GINZA’s signature dish is the “Rich Matcha Full Matcha Set.”
The set includes “Rich Matcha and Brown Sugar Cream Shaved Ice,” “Rich Matcha Chocolate,” and “Matcha Financier,” all popular matcha sweets, plus a drink of your choice.
The featured ingredients are premium matcha carefully selected only from famous tea-producing regions ranging from Yame in Fukuoka Prefecture to Uji in Kyoto Prefecture. Different tea leaves are used for each menu item, allowing you to enjoy comparing the differences in aroma and flavor.
“濃厚抹茶の抹茶尽くしセット,” Rich Matcha Full Matcha Set 3,200 JPY (tax included)
The shaved ice is made by layering fluffy ice and vividly green matcha syrup alternately many times. It looks like a silk dress fluttering, and watching it being prepared live is a delight.
It’s paired with a subtly sweet red bean paste made from Dainagon adzuki beans, sourced from Hokkaidō.
Additionally, it is finished with brown sugar cream from Kagoshima Prefecture, resulting in a rich and elegant taste.
Pine nuts sprinkled on top add a pleasant crunch
Even just the shaved ice portion alone offers a full taste of matcha aroma and umami. Pair it with the red bean paste and cream, or drizzle on syrup to your liking, and the flavors evolve with each bite, ensuring you stay delighted until the very last spoonful.
The chocolate has a rich taste enhanced with umeshu (Japanese plum wine)
Alongside the shaved ice, the set includes “Rich Matcha Chocolate” created by the chef of the much-in-demand restaurant “unis,” known for its consistently full reservations. This is a terrine-style matcha chocolate.
And there’s the “Matcha Financier,” baked with “Miyakosaryo’s” highest-grade matcha and domestic butter, and finished with a touch of Maldon salt as a hidden accent—one of many meticulously crafted matcha sweets that showcase attention to every detail.
The drink chosen by the Umami bites editorial team for the set was the “Rich Matcha Latte.” This combines Uji matcha from “Yamasa Koyamaen,” a historic Kyoto tea garden established in 1861, with Japanese milk.
Drinks can be changed to options other than matcha latte
Enjoy traditional Japanese sweets in a new style
Another signature dish at HIIRAGI GINZA is “Sinking Mitarashi Dango,” served in an innovative style.
Generally, mitarashi dango refers to traditional Japanese sweets of rice flour dumplings on skewers glazed with sweet and savory soy sauce-based sauce.
“沈む、みたらし団子。 セット（プレーン）,” Sinking Mitarashi Dango Set 1,500 JPY (tax included)
At HIIRAGI GINZA, however, soft dough carefully kneaded every morning by skilled artisans with wooden spatulas is served in a glass.
You won’t find another mitarashi dango with a texture so smooth it sinks into the dish.
The dough made from domestically produced glutinous rice combines with the sauce made from Marudaizu soy sauce (made exclusively with whole soy beans) and authentic mirin to create a refined sweetness that spreads across the palate.
Two flavors are available: “Plain” and “Sudachi,” (a type of Japanese citrus) which adds citrus for a refreshing, tart impression.
The ultimate strawberry experience with the “Amarin Strawberry Rich Shaved Ice Set”
Recommended during strawberry season (around April to May), the “Amarin Strawberry Rich Shaved Ice Set” includes “Rich Amarin Shaved Ice,” a “Strawberry Macaron,” and a drink.
“Amarin” is the highest-grade variety that won first place in Japan at strawberry competitions for three consecutive years.
“あまりん苺セット,” Amarin Strawberry Rich Shaved Ice Set 4,200 JPY (tax included) *the standard drink is Japanese tea, you can change to “Strawberry Milk” for 600 JPY (tax included)
The shaved ice is generously filled with Amarin strawberries, layered with rich homemade condensed milk and freshly made cream, making the preparation a joy to watch.
Strawberry sauce is poured on top, and large Amarin strawberries are added over the cream to finish.
First, try a bite of just the shaved ice with the sauce. The sweet and sour fruit and rich strawberry sauce combine, bringing out the luxurious natural sweetness of the strawberries.
Mixing it with the cream and condensed milk transforms the flavor into something reminiscent of strawberry milk, offering a delightful variation.
The set includes one macaron served daily from three varieties: “Strawberry Milk,” “Framboise,” and “Cassis.”
The usual drink is Japanese tea, but you can upgrade to a strawberry milk drink made with Amarin strawberries for an additional 600 JPY.
Why not indulge in this all-strawberry luxurious experience by changing the drink?
Take-out sweets supervised by famous chefs
The take-out showcase is filled with original sweets, nama (ganache-style) chocolates, macarons, and other colorful sweets.
They make perfect souvenirs or gifts for family and friends, so why not get some to share a special moment with them?
HIIRAGI GINZA has English-speaking staff, so you can feel at ease. The dine-in area has only six seats, so prior reservation by phone or through the store’s official social media accounts is recommended.
Using only the finest ingredients carefully selected from all over Japan, HIIRAGI GINZA offers a blissful sweets experience.
Be sure to try out and enjoy this luxurious and new dining experience unique to Ginza.
Information
| Store name | HIIRAGI GINZA Hiiragi Ginza |
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| Address | 6-12-15 Ginza, Chūō-ku, Tokyo
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| Access |
Higashi-ginza Station 3-minute walk from the A1 elevator exit
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| Phone number | 080-7508-2778 | |
| Reservations | Accepted reservations are available on weekdays on weekends and national holidays, reservations are only available for “Rich Matcha Full Matcha Set” and “Season Shaved Ice Set” | |
| Payment |
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| Service charge/Table charge | 10% service charge | |
| Hours | 11:00-20:00（dine-in area, last order 19:30） dine-in available from 11;30-20:00（last order 19:30） | |
| Closed | No holidays |
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| Seating | 6 counter seats | |
| Smoking | All seats are non-smoking | |
| Official website | https://www.instagram.com/hiiragi_ginza/ | |
| Other information |
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※Menu contents, prices, store information, etc. are current as of May 2025.
