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Explore the New World of Matcha: From DIY Tea to Stylish Sweets in Omotesando

Matcha has long been rooted in Japanese culture, from tea ceremonies to wagashi (traditional Japanese sweets). But this time-honored flavor has evolved in surprisingly creative ways with the times. In recent years, a wave of specialty matcha dessert shops has ushered in a new era of matcha sweets that blend Japanese tradition with Western innovation. Why not step into this…

Savor the Finest Japanese Fruit Desserts in Shinjuku’s Top Dessert Spot

In Japan, where the seasons are clearly defined, spring brings strawberries, summer offers watermelon and melon, autumn presents grapes, and winter delivers mandarins—resulting in a rich variety of seasonal fruits throughout the year. Fruits grown across Japan’s diverse climates each boast unique sweetness, aroma, and juiciness. “MARUTOME the Juicery Parfaiteria LUMINE Shinjuku” (hereafter referred to as MARUTOME the Juicery Parfaiteria”)…

ぱいかじ 新宿新南口店

Take a Mini Trip to Okinawa—Without Leaving Tokyo! Dine at Paikaji in Shinjuku

Located at Japan’s southernmost point, Okinawa still preserves its unique culture today. That uniqueness is especially evident in its cuisine, which is quite different from what you’ll typically find in Tokyo or on the mainland. “Paikaji” is an Okinawan restaurant with six locations in Okinawa and two in Tokyo. It not only offers authentic Okinawan dishes, but also lets guests…

This Ginza Restaurant is a Top Spot for Okinawan Food and Awamori in Tokyo

Discover the vibrant flavors of Okinawa, a tropical resort destination surrounded by the sea, without leaving Tokyo. With its own distinct cultural background, Okinawa has developed many one-of-a-kind dishes that stand out even among Japan’s diverse regional cuisines. One highly praised spot where you can enjoy authentic, high-quality Okinawan food in Tokyo is “Okinawa Sakaba Haisai Ginzaten,” (hereafter referred to…

Savor Authentic Okinawan Cuisine and Island Vibes in the Heart of Tokyo!

Due to its unique historical background, Okinawa has developed a rich and distinct culture unlike that of mainland Japan. This includes a diverse food culture, and in recent years, more and more restaurants in Tokyo offer Okinawan cuisine. Among them, “Dachibin” in Kōenji stands out for its long-standing history. Founded in 1978, Dachibin has become a pioneer of Okinawan food…

かに地獄 新橋

How to Enjoy a Full Hokkaido Crab Feast in Shimbashi on a Budget

Shimbashi, one of Tokyo’s premier business districts, is a food lover’s paradise offering everything from casual izakaya to upscale restaurants. Standing right in front of Shimbashi Station’s Hibiya Exit (SL Square), the New Shimbashi Building is one of the area’s most iconic landmarks, known for its unique and deep-rooted atmosphere that continues to draw people in. Located on the second…

みやら製麺

This Tokyo Shop Keeps Classic Okinawa Soba Alive with Handmade Noodles

Okinawa soba is a beloved noodle dish that represents Okinawan cuisine, commonly eaten throughout the prefecture. With a unique flavor all its own, it’s distinct from both Japanese soba and ramen. “Miyara Seimen” is a rare Okinawa soba specialty shop in Tokyo, offering not only traditional Okinawa soba but also the hard-to-find Yaeyama soba, a regional variant seldom seen outside…

竹富島

The Perfect Okinawan Lunch in Tokyo? Try This Ginza Spot with All the Classics

Japan is a country of diverse cultures and culinary styles that vary by region. Among them, Okinawa Prefecture—the country’s southernmost region—boasts a unique culture that sets it apart from mainland Japan. This is especially evident in its rich and distinct food culture, with an impressive variety of local dishes. While Okinawan specialty restaurants have become more common in Tokyo in…

豚屋 鳥山

Enjoy Manga-esque Ultra-Thick Pork Steak and Local Izakaya Culture in Shimbashi!

Shimbashi is a fascinating Tokyo neighborhood where towering office buildings stand alongside down-to-earth eateries. One of the area’s signature sights is the crowds of office workers gathering each night to unwind after work. Connected directly to Shimbashi Station via an underground passage, Shimbashi Ekimae Building was built in 1966 and still retains its nostalgic, retro atmosphere. From the basement first…

海鮮丼 まるきた 2号店

Tsukiji’s Rare All-Day Spot for Seafood Bowls and Grilled Delights – Marukita 2nd Branch

“Kaisendon Marukita 2nd Branch” (hereafter referred to as “Kaisendon Marukita”) is a restaurant specializing in seafood bowls, as its name suggests (kaisendon meaning “seafood rice bowl” in Japanese). However, their grilled dishes and sashimi are just as popular, especially among international visitors! Located in Tokyo’s lively Tsukiji Outer Market, the shop offers a casual and energetic setting where you can…

The History of the Japanese Tea Ceremony: From Its Origins to Its Meaning Today

Sadō (Japanese tea ceremony) is drawing attention from around the world as a cultural tradition that embodies Japan’s unique sense of beauty and spirituality. This article provides a detailed historical overview—from tea’s introduction to Japan during the Nara period (710–794), through Sen no Rikyū’s refinement of the ceremony, up to the present day. Understanding the evolution of the tea ceremony…

Learn the Steps of the Japanese Tea Ceremony: Basic Rules to Know Before Your Trip

Sadō, traditional Japanese tea ceremony, is more than just the act of drinking tea—it’s a deeply refined art form that embodies hospitality, mindfulness, and seasonal beauty. For international visitors, experiencing the Japanese tea ceremony can become a highlight of their trip. However, for first-timers, the many steps and customs may feel overwhelming at first. This article breaks down the basic…

What Is the Japanese Tea Ceremony? Essential Culture & Etiquette to Know Before Visiting Japan

The Japanese tea ceremony, or sadō, is more than just a ritual of drinking tea—it is a comprehensive art form that embodies the spirit of omotenashi (hospitality) and refined etiquette. The act of preparing and serving matcha to guests reflects a deep spiritual awareness of silence, harmony, respect, and purity. This article introduces the key concepts, practical etiquette, and spiritual…

Tokyo Soba Guide: From Classic Traditions to Trendy New Spots

With its smooth texture and aroma that deepens with every bite, soba is one of the most delicate and profound dishes in Japanese cuisine. Everything—from the unique characteristics of buckwheat flour by region, to the ingredients used in the dashi broth, to the skill of the artisan—comes together to define its flavor. Soba became widespread during the Edo period (1603-1868)…