The brand concept of “Azabu Yasaigashi” is “a little luxury made from vegetables.” This unique sweets shop offers wagashi (traditional Japanese sweets) and kakigōri (shaved ice), all made using generous amounts of vegetables. These creative, vegetable-based sweets are both unique and delicious—something you won’t find at other shops. Here are some of the top picks worth trying. Vegetables and sweets:…
Asakusa, Tokyo, is a charming district known for its traditional atmosphere and bustling downtown streets. At its heart stands “Funawa Honten” (hereafter referred to as “Funawa”), a beloved Japanese confectionery shop founded in 1902. Famous for its signature imoyōkan (a traditional jellied dessert made from sweet potatoes), Funawa offers a delightful variety of simple yet flavorful wagashi (traditional Japanese sweets)…
Situated just a short walk from Tokyo’s upscale Ginza district, “ATELIER MATCHA” is a unique destination that offers a completely new kind of matcha experience built around the concept of the “Third Wave of Matcha.” If the First Wave of matcha refers to the formal enjoyment of matcha while seated in a traditional tea room, and the Second Wave to…
Since its founding in 1854 as a tea wholesaler in Uji, Kyoto—Japan’s famed tea-producing region—”Nakamura Tokichi Honten” has steadfastly nurtured the nation’s tea culture for over a century. Today, you can experience the spirit and flavor of this long-established tea house in Ginza, Tokyo, at the “Nakamura Tokichi Ginza Store” (hereafter referred to as “Nakamura Tokichi Ginza”). The ingredients used…
At Tokyo Solamachi, the shopping complex at the base of Tokyo Skytree, you can enjoy a special fruit-filled summer experience. One must-visit destination is “Horiuchi Fruit Farm TOKYO Solamachi” (referred to hereafter as “Horiuchi Fruit Farm”), a cafe operated directly by the fruit-specialist farm of the same name. During the summer, the Tokyo Solamachi branch offers seasonally-exclusive kakigōri (shaved ice)…
Just a short walk from the bustle of Omotesando in Tokyo lies Urasando Garden, a quiet little complex housed in a beautifully renovated traditional Japanese home. Tucked away in one corner is “Riz Labo Kitchen Urasando Garden” (hereafter referred to as “Riz Labo Kitchen”), a cafe specializing in gluten-free sweets. The stars of the menu are pancakes and crepes made…
Yamagata Prefecture is famous for cherries, Okayama Prefecture for peaches, and Hokkaidō Prefecture for melons—Japan is dotted with regions known for their signature fruits. Among them, Wakayama Prefecture stands out as a major fruit-producing region, thanks to its rich natural environment and mild climate. “Kannonyama Fruit Parlour Ginza,” with locations in Wakayama and Tokyo’s upscale Ginza district, is a popular…
Walking through the lively streets of Asakusa, your eyes are drawn to an array of matcha sweets that make you want to stop in your tracks. From cakes to crepes, puddings to parfaits, the variety is so abundant it’s overwhelming to choose. However, if you want to savor matcha made with carefully selected ingredients, you should definitely visit “Kaminari Issa…
Matcha has long been rooted in Japanese culture, from tea ceremonies to wagashi (traditional Japanese sweets). But this time-honored flavor has evolved in surprisingly creative ways with the times. In recent years, a wave of specialty matcha dessert shops has ushered in a new era of matcha sweets that blend Japanese tradition with Western innovation. Why not step into this…
In Japan, where the seasons are clearly defined, spring brings strawberries, summer offers watermelon and melon, autumn presents grapes, and winter delivers mandarins—resulting in a rich variety of seasonal fruits throughout the year. Fruits grown across Japan’s diverse climates each boast unique sweetness, aroma, and juiciness. “MARUTOME the Juicery Parfaiteria LUMINE Shinjuku” (hereafter referred to as MARUTOME the Juicery Parfaiteria”)…
Tokyo’s Ginza district is lined with globally famous brand stores and offers a refined dining and luxury shopping experience. It’s a place where world trends and Japan’s refined culture intersect, creating a sophisticated atmosphere. The sweets shop “HIIRAGI GINZA” opened in Ginza in October 2024 and quickly became a hot topic as a rising star in the area. Located in…
Kamakura, a historic coastal city in Japan’s Kanagawa Prefecture, is one of the country’s most popular tourist destinations, known for its historical landmarks, mouthwatering food scene, and easy access—just about an hour by train from central Tokyo. It’s often featured in movies, anime, and manga, so you’ll spot plenty of visitors who seem to be fans of those works. One…
Ginza brings together the finest from various fields. The streets are lined with high-brand boutiques, internationally acclaimed gastronomy, and art galleries. Among all the establishments in Ginza, the “Shiseido Parlour Salon de Cafe” stands out with a remarkable presence. The red brick building housing the cafe commands attention even on the main street. Founded in 1902, “Shiseido Parlour” began as…
Okinawa is one of the first places that comes to mind when talking about resort destinations in Japan. It’s not just the beautiful natural scenery and historic architecture—Okinawa’s rich local cuisine is also a big part of its lasting appeal. Located near Yūrakuchō Station, “Ginza Washita Shop Honten” (referred to hereafter as “Ginza Washita Shop”) is a place where you…
A kissaten (traditional Japanese cafe) is typically highlighted by retro furniture, warm lighting, casually displayed art, and a calm atmosphere where jazz or classical music plays in the background. These nostalgic cafes—where you can relax and enjoy carefully brewed coffee and yōshoku (Western-inspired Japanese cuisine)—are a uniquely Japanese part of food culture. At “Cafe Bridge,” a long-standing kissaten located inside…