Ginza brings together the finest from various fields. The streets are lined with high-brand boutiques, internationally acclaimed gastronomy, and art galleries.
Among all the establishments in Ginza, the “Shiseido Parlour Salon de Cafe” stands out with a remarkable presence. The red brick building housing the cafe commands attention even on the main street.
Founded in 1902, “Shiseido Parlour” began as a soda fountain offering sodas and ice cream—both rare delicacies at the time. It quickly became a cultural hub and social gathering place for intellectuals and creatives.
Today, the brand has expanded into department stores across Japan and even internationally, offering Western-style sweets and promoting beauty and culture through food.
The Shiseido Parlour Salon de Cafe is located on the third floor of Shiseido Parlour’s flagship Ginza building. Known for its commitment to quality and authenticity, the café combines time-honored traditions with a touch of modern flair.
A strawberry lover’s paradise: parfaits and sandwiches
The culinary story begins the moment the doors open.
The cafe’s classical atmosphere is a world away from the buzz of Ginza, creating a space where guests feel like the stars of their own elegant narrative. The luxurious red walls and salmon-pink interiors heighten the excitement of simply taking a seat.
A must-try item on the menu is the cafe’s iconic “Strawberry Parfait.”
“ストロベリーパフェ,” Strawberry Parfait 2,200 JPY (tax included)
With its elegant crown-like presentation, this parfait features striking layers of vivid red and pure white. The jewel-like strawberries that sparkle like rubies are particularly eye-catching.
Shiseido Parlour sources the freshest, most delicious strawberries from across Japan, selecting them by season. One bite unleashes a juicy burst of sweet and tart flavor.
Complementing the strawberries is a luscious strawberry sauce with chunks of fruit, along with rich vanilla and strawberry ice creams made from the original recipe passed down since the brand’s founding.
The juicy fruit sensation combines with the sweetness of fresh cream and the coolness of ice cream, creating gently changing flavors that satisfy with each bite.
Each month also features a special parfait version using premium brand-name strawberries
Pair your parfait with the “Strawberry Sandwich” for the ultimate strawberry experience.
These sandwiches, served on gold-rimmed plates, are as visually stunning as impressionist paintings. The sweet and tart freshness of the strawberries fuses with milky fresh cream, wrapped in perfectly balanced soft, moist bread.
“ストロベリーサンドウィッチ,” Strawberry Sandwich 2,000 JPY (tax included)
Enjoy it as-is for your first bite, then try it with the herb-infused strawberry compote for a concentrated burst of fruit flavor if you like.
Desserts that combine stunning looks with authentic flavor
The Umami bites editorial team particularly recommends the Croissant Fruit Sandwich. Two golden-brown croissants are filled to the brim with seasonal fruits.
“クロワッサンのフルーツサンドウィッチ,” Croissant Fruit Sandwich 2,000 JPY (tax included)
The croissants are caramelized for a toasty aroma and have a delightfully light, crisp texture. The buttery pastry and juicy fruit offer a blissful harmony.
Served alongside are vanilla ice cream, as well as honey sourced from Ginza. You can enjoy them separately or together for a well-rounded, never-boring dessert experience.
Don’t miss the traditional “Pudding à la Mode”, which has been served since the predecessor store in the 1920s.
Pudding à la Mode is a dessert that symbolizes Japan’s classical coffee shop culture. The classic style features custard pudding as the main attraction, surrounded by various fruits, ice cream, and whipped cream.
“プリン ア ラ モード,” Pudding à la Mode 1,700 JPY (tax included)
The pudding stands with quiet dignity, its firm texture and rich flavor crowned with a touch of bittersweet caramel that deepens the flavor and leaves a lingering finish.
Retro Japanese cafe drinks with timeless charm
Adding to the charm of the diverse desserts are the nostalgic, thoughtfully made drinks.
Chief among them is the “Soda Float,” which could be considered the origin of Shiseido Parlour itself.
A scoop of vanilla ice cream floats elegantly in their house-made soda water—a tradition passed down since the company’s founding. It’s a signature drink of the cafe.
“アイスクリームソーダ レモン,” Soda Float (Lemon) 1,200 JPY (tax included)
It’s available in both lemon and orange flavors. The soda syrups are made in-house using fresh citrus peels to enhance their aroma. The drink starts with a gentle fizz, then brings a sweet burst followed by a refined balance of tartness and bitterness.
Shiseido Parlour Salon de Cafe also takes great pride in its coffee.
In spring 2025, a new item joined the menu: the Shiseido Parlour Original Triple-Certified Coffee.
“資生堂パーラーオリジナル トリプル認証コーヒー,” Shiseido Parlour Original Triple-Certified Coffee 1,500 JPY
This rare coffee is triple-certified: JAS Organic (Japanese Agricultural Standard), Fair Trade, and Bird Friendly®. It features a clean tang and a gentle flavor. It’s not only delicious but also contributes to sustainable goals.
Staff at Shiseido Parlour Salon de Cafe speak English, making it approachable and hospitable to international diners.
Reservations are not accepted, and numbered tickets are distributed during busy periods. For shorter wait times, try visiting right after opening on weekdays or during dinner hours.
Indulge in the timeless luxury of one of Ginza’s most iconic cafes!
Information
| Store name | 資生堂パーラー 銀座本店サロン・ド・カフェ Shiseido Parlour Salon de Cafe |
|---|---|
| Address | Tokyo Ginza Shiseido Building. 3F, 8-8-3 Ginza, Chūō-ku, Tokyo |
| Access |
Shimbashi Station Station 5-minute walk from Shimbashi Station Ginza Exit
Ginza Station 7-minute walk from Exit A2 |
| Phone number | 03-5537-6231 |
| Reservations | Not accepted |
| Payment |
|
| Service charge/Table charge | None |
| Hours | Tue-Sat. 11:00-20:30 Sun. & nat’l holidays 11:00-19:30 |
| Closed | Monday open if Monday is a national holiday |
| Seating | 40 table seats |
| Smoking | All seats are non-smoking |
| Official website | https://parlour.shiseido.co.jp/shoplist/salondecafeginza/ |
| Other information |
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※Menu contents, prices, store information, etc. are current as of May 2025.
