Kabukicho, one of Japan’s premier entertainment districts in Tokyo, is not just a hub for locals but also a magnet for visitors of all nationalities. In the heart of Kabukichō, you’ll find “Tokyo Sushi ITAMAE SUSHI Shinjuku Toho Bldg.” (hereunder referred to as “ITAMAE SUSHI”), a bustling hotspot for international visitors, no matter what time of day or night.
The popular sushi restaurant’s allure lies in its commitment to quality ingredients and expert craftsmanship, complemented by a rich selection of inventive menu items.
Six essential techniques showcased in a must-try sushi combo
One of ITAMAE SUSHI’s distinct focuses is the exclusive use of fish caught in Tokyo Bay. The “Edomae Sushi Combo” features sushi crafted by the chef with the best fish of the day, embodying the essence of freshness.
“江戸前にぎりセット,” Edomae Sushi Combo 2,980 JPY (tax included)
The carefully selected fish are exceptionally fresh, enhancing the sushi’s flavor.
At ITAMAE SUSHI, the sushi’s appeal is further heightened by six traditional techniques, integral to its preparation. These techniques, deeply rooted in sushi’s history, include yubiki (blanching), tsuke (marinating), aburi (searing), niru (simmer), kombujime (kelp-curing), and sujime or shiojime (vinegar or salt curing).
In the Edomae Sushi Combo, each sushi piece exemplifies one of these six artisanal techniques.
Each piece of sushi is a testament to the chef’s skill, with techniques meticulously chosen to complement the specific fish. This careful preparation allows diners to truly appreciate the artistry of the sushi chef.
At ITAMAE SUSHI, you can taste and experience the depth and tradition of Japanese sushi, as embodied in this dish.
Kinmedai (splendid alfonsino) sushi, prepared using the kombujime technique
The generously-portioned “Sushi Restaurant’s Fish & Chips” will surprise you
Apart from traditional sushi offerings, ITAMAE SUSHI also serves up innovative twists on classic dishes. A good example is their “Sushi Restaurant’s Fish & Chips,” an inventive rendition of the globally renowned fish and chips of British fame.
“寿司屋が作ったフィッシュ＆チップス,” Sushi Restaurant’s Fish & Chips 2,480 JPY (tax included)
While cod is commonly used in fish and chips, ITAMAE SUSHI uses swordfish, noted for its harmonious balance of fat and lean parts, yielding a thick and juicy texture when fried.
The crispy coating is made from a unique blend, retaining its crunchiness over time.
The indispensable vinegar is the same type used in sushi rice preparation, a specially blended Japanese-style vinegar. This was perfected after numerous trials to match the robustness of traditional malt vinegar.
Combined with a peppery tartar sauce, it’s a culinary masterpiece. This Japanese adaptation is sure to enchant you!
“Fresh Sea Urchin from Hadate” offers uni as you like it
ITAMAE SUSHI’s menu also features unique items, such as the “Fresh Sea Urchin from Hadate” sourced from Hadate Suisan Co., Ltd., known to provide top-tier uni (sea urchin).
“羽立の箱うに,” Fresh Sea Urchin from Hadate 3,980 JPY (tax included)
The uni from Hadate Suisan is characterized by its strong sweetness and minimal fishiness, a testament to its superior freshness compared to regular varieties. Each urchin is painstakingly hand-harvested from its shell and its prized flesh carefully arranged in a box, reflecting the meticulous effort put into it.
Dipping the uni in soy sauce allows you to savor its premium quality, offering a taste experience that is unique to this carefully selected seafood delicacy.
Next, try placing rice and uni on the provided nori seaweed for a hand-roll style experience. The mild tartness of the rice complements the sweetness of the uni most admirably.
Alternatively, you can enjoy it as a donburi (rice bowl), topping the rice with uni to your heart’s content. The way you enjoy this delectable uni dish is up to you!
Due to its limited availability, it’s a highly sought-after item at ITAMAE SUSHI.
With its spacious interior, ITAMAE SUSHI is immensely popular with international diners
Nestled on the first floor of the Shinjuku Toho Building, ITAMAE SUSHI enjoys an outstanding location.
The spacious 100-seat interior is elegantly designed with a Japanese aesthetic, ideal for groups of friends or families.
ITAMAE SUSHI interior
For solo visitors, the counter seats are highly recommended. You can watch the chefs at work, for an immersive sushi experience.
ITAMAE SUSHI is more than a place to dine; it’s an establishment where you can visually and gastronomically experience the essence of Japanese sushi. With services tailored for international visitors, you’re sure to enjoy yourself even if it’s your first time.
Information
| Store name | 東京寿司 ITAMAE SUSHI 新宿東宝ビル店 Tokyo Sushi ITAMAE SUSHI Shinjuku Toho Bldg. |
|---|---|
| Address | Shinjuku Toho Bldg. 1F, 1-19-1 Kabukucho, Shinjuku-ku, Tokyo
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| Access |
Seibu Shinjuku Station 4-minute walk from Seibu Shinjuku Station Main Exit
Shinjuku Station（SJK） 5-minute walk from Shinjuku Station East Exit
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| Phone number | 050-3161-2866 |
| Reservations | Accepted Phone, official website, Tabelog, GURUNAVI, SAVOR JAPAN |
| Payment |
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| Service charge/Table charge | None |
| Hours | Sun-Thur. 9:00-5:00 AM（last order 4:30 AM） Fri-Sat. 9:00-9:00 AM lunch time 11:30-15:00 |
| Closed | No fixed holidays excluding Shinjuku Toho Bldg. holidays |
| Seating | 100 seats 8 counter seats, 92 table seats |
| Smoking | All seats are non-smoking |
| Official website | https://itamae.co.jp/english/?page_id=17#shinjukutoho |
| Other information |
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※Menu contents, prices, store information, etc. are current as of February 2024.
