Wine and Dine on 100% Authentic Soba Right Next to Ueno Station!

Photo of Kinojiya

Located just nearby Ueno Station is “Kinojiya.” Kinojiya is a restaurant where you can enjoy jūwari soba, which is soba made with 100% buckwheat flour noodles.

During lunchtime, the popular restaurant is consistently crowded, and for good reason. At Kinojiya, you can enjoy authentic juwari soba for a reasonable price.

The restaurant offers a variety of creative items on their menu, ranging from standard to unique soba dishes.

The uniquely spicy flavor of “Jalapeño Hiyakake” soba noodles

“Jalapeño Hiyakake” is a creative dish that you can only savor at Kinojiya.

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“ハラペーニョ冷やかけ,” Jalapeño Hiyakake 850 JPY (tax included)

This dish features cold soba topped with plenty of Kujō green onions. It is then drizzled with a sesame sauce blended with Jalapeño.

Photo of Kinojiya

The soba’s soup is made from dashi extracted from bonito, combined with an original mirin-based sauce. It offers a balance of sweetness and richness while still maintaining a refreshing taste.

The bitterness of Kujō green onions complements the broth perfectly, bringing out its sweetness. The addition of the spicy sesame sauce creates a truly distinctive flavor.

The aromatic scent of the sesame sauce, as it wafts through the air, is delightful. For those looking for some more spice, adding the shichimi tōgarashi (seven-spice chili pepper blend) available at the table is also recommended.

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You can enjoy a drink with your tempura! Kinojiya in Ueno is perfect for a bar experience

Kinojiya has a well-stocked selection of alcoholic beverages, making it suitable to enjoy as a bar-like setting.

One popular menu item is the “Kakuuchi Wine,” where wine is poured into a masu (a traditional cup for drinking sake that resembles a wooden box) for a unique experience. They also offer champagne, and customers can choose and pour their own drinks

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“角打ちワイン,” Kakuuchi Wine starting at 500 JPY (tax included)

For a delightful combination with wine, be sure to try the tempura. You can order individual tempura from a selection of over 10 types.

The Umami bites editorial team recommends ordering the big-sized kakiage (mixed tempura fritter), the fluffy-textured “Maitake Tempura”, and the succulent Ebi Tempura (shrimp tempura).

Photo of Kinojiya

“かき揚げ,” Kakiage (front center) 200 JPY (tax included) “舞茸天,” Maitake Mushroom Tempura (back left) 250 JPY (tax included) “えび天,” Shrimp Tempura (back right) 250 JPY (tax included)

The tempura is freshly fried upon order, featuring a hot and crispy coating.

Dipping them in salt or dipping sauce is a great way to enhance the natural flavors of the ingredients.

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When paired with wine, you’ll experience a taste sensation like never before!

The surprising harmony between traditional Japanese tempura and Western-style wine is truly delightful!

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Kinojiya’s special care delivers exquisite flavor and satisfying texture

Kinojiya continues to challenge itself to this day in providing authentic juwari soba at a reasonable price.

Their simple offerings like kake soba (soba served in broth) and mori soba (soba served on a dish with accompanying dipping sauce) are both priced at 430 JPY (tax included).

And still, they deliver an authentic flavor. The restaurant’s claim that “Kinojiya is the only place that offers authentic juwari soba at this price,” speaks to the confidence they have in the taste of their soba.

Careful attention is also paid to the boiling process. The specialized machine used for boiling at the restaurant minimizes the time the soba is exposed to air.

This ensures that the flavor of the soba is preserved, maintains its satisfying texture.

Photo of Kinojiya

If you want to fully enjoy the unique flavor of juwari soba, ordering it cold is the recommended way to go.

When you dip the soba, chilled with cold water, into the dipping sauce, you can savor its original aroma and taste.

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Kinojiya cherishes the idea that soba, which became popular during the Edo period, continues to be loved by many people even today.

Visit the restaurant to taste the soba they proudly offer and experience the rich history and flavors they preserve.

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Kinojiya’s exterior


Store name 喜乃字屋
Address Ueno no Mori Sakura Terrace 1F, 1-54 Ueno Koen, Taito-ku, Tokyo
Acesss Ueno Station(UEN) 2-minute walk from Ueno Station Shinobazu Gate
  • JR Yamanote Line(JY05)
  • JR Ueno-Tokyo Line(JJ01・JU02)
  • JR Utsunomiya Line(JU02)
  • JR Keihin-Tōhoku Line(JK30)
  • JR Joban Line(JJ01)
  • JR Takasaki Line(JU02)
  • JR Narita Line
  • Tokyo Metro Ginza Line(G16)
  • Tokyo Metro Hibiya Line(H18)
  • Akita Shinkansen
  • Jōetsu Shinkansen
  • Tohoku Shinkansen
  • Hokuriku-Shinkansen
  • Hokkaido Shinkansen
  • Yamagata Shinkansen

Keisei Ueno Station 2-minute walk from Keisei Ueno Station Main Exit
  • Keisei Line(KS01)
  • Hokusō Line
  • Keisei Narita Skyaccess
Phone number 03-6803-2808
Reservations Not accepted
  • Cash
  • Credit cards not accepted
  • Transportation-related electronic money not accepted
  • Electronic money not accepted
  • QR code payment not accepted
Service charge/Table charge None
Hours 10:00-23:30(last order: food 22:30, drinks 23:00)
Closed January 1st
Unscheduled holidays
Seating 30 seats
14 counter seats, 16 table seats
Smoking All seats are non-smoking
Official website
Other information
  • Only menus with English and Japanese language are available
  • No allergy-friendly, vegan, vegetarian, or halal menus
  • Wheelchair accessible (however, only at high-seated tables)
  • Take-out and delivery service are not available
  • Luggage storage space is available
  • Wi-Fi is not available
  • Posting of food photos and videos on customers’ personal SNS accounts is allowed
  • Separate billing is allowed at lunchtime; separate billing is not allowed at dinnertime

※Menu contents, prices, store information, etc. are current as of January 2024.