Discover Marvelously Meatless “Fried Chicken” at Shibuya’s Vegan Izakaya Masaka

At Shibuya PARCO, located in the Udagawachō area of Shibuya in Tokyo, a wide variety of dining options are available, appealing to all kinds of culinary interests.

Situated on the underground level of the shopping complex, Vegan Izakaya Masaka (hereafter referred to as “Masaka”) specializes in vegan cuisine. And no, we’re not just talking about leafy greens; their menu is free of all animal products, including eggs and dairy.

Photo of Vegan Izakaya Masaka

The star of Masaka: What’s this kara-age made of soy meat all about?

Masaka doesn’t just attract local Japanese clientele; its reputation has crossed borders, drawing in tourists from around the world. The patrons range from committed vegans to curious foodies of all kinds.

At Masaka, they’re not just catering to a vegan palate, but to anyone looking for a delicious meal. And the dish that enjoys overwhelming popularity? It’s their kara-age. For the uninitiated, kara-age is a type of Japanese fried chicken. Except here, it’s not chicken at all but soy meat.

唐揚げ定食(南蛮タルタル), Kara-age (Tartare sauce) set meal 1,100 JPY (tax included)

“唐揚げ定食(南蛮タルタル),” Kara-age (Tartare sauce) set meal 1,100 JPY (tax included)

Their kara-age, skillfully crafted from soy meat, delivers a juicy, satisfying bite that’s almost indistinguishable from real chicken. It’s so authentic in flavor and texture that you’ll be amazed you’re not enjoying actual poultry.

Photo of Kara-age (Tartare sauce) set meal

Using soy meat to replicate the texture of chicken

You can choose from five different sauce options to accompany your kara-age, such as “Terimayo,” a blend of sweet and savory teriyaki sauce with vegan mayonnaise, or “Sichuan mala,” a spicy concoction of chili oil and soy sauce. Among this diverse array of sauces, the most popular is their Tartare sauce (“Nanban tartar” in Japanese). A delicious sauce made exclusively with plant-based ingredients featuring tangy vinegar and sugar, it pairs perfectly with rice.

Photo of Kara-age (Tartare sauce) set meal

Limited-time sauces are also available, so there’s always something new to try!

Maybe you’ll find your favorite!

Photo of Vegan Izakaya Masaka

“唐揚げ,” Kara-age 750 JPY (tax included)

The other Masaka sensation: amazingly juicy gyoza dumplings!

Another menu item at Masaka that rivals the popularity of kara-age is their gyoza. The crispy texture of the wrappers paired with the juicy fillings of these delicious dumplings are too good to resist.

餃子定食, Dumplings set meal, 1,100 (tax included)

“餃子定食,” Dumplings set meal 1,100 (tax included)

Filled with cabbage, garlic chives, Chinese cabbage, and soy meat, they’re so close to traditional meat gyoza, you won’t believe they’re plant-based!

餃子(6個), Dumplings 6 pcs, 700 JPY (tax included)

“餃子(6個),” Dumplings 6 pcs 700 JPY (tax included)

Both the Kara-age and Dumplings set meals are available only from 12 pm to 3 pm. After 3 pm, they can be ordered à la carte, perfect to pair with bottled beer or a refreshing lemon sour.

Photo of Vegan Izakaya Masaka

For big eaters: Don’t miss the “Minced pork rice”

Lo bah png (or lǔròufàn in Chinese) is a Taiwanese dish featuring braised and minced pork belly in a sweet and savory sauce served over rice. As of 2023, it has captured the hearts of young people in Japan. With specialty shops appearing in various locations, it’s becoming increasingly accessible for those looking to try it.

At Masaka, you can try their vegan take on this popular dish, served over white rice in a sizzling hot stone pot.

石焼ルーロー飯, Minced pork rice, 850 JPY (tax included)

“石焼ルーロー飯,” “Minced pork rice,” 850 JPY (tax included)

Masaka reimagines the dish using the meat alternative OmniMeat. Created from peas and shiitake mushrooms, it delivers an authentic meaty umami-rich taste. The irresistible crunch of the golden layer formed in the hot stone pot—known in Japanese as okoge—pairs perfectly with the fragrant notes of Szechuan peppercorns, making it impossible to put your spoon down.

Photo of Minced pork rice

The “Minced pork rice” is available only during dinner time.

In addition to this dish, the dinner menu offers a variety of options that pair wonderfully with drinks. Visiting with a group and sharing a range of dishes could make for a delightful evening!

Photo of shop exterior

Information

Store name ヴィーガン居酒屋 真さか
Vegan Izakaya Masaka
Address Shibuya PARCO B1F, 15-1 Udagawachō, Shibuya-ku, Tokyo
Access Shibuya Station(SBY)7-minute walk from Shibuya Station A8 Exit
  • JR Yamanote Line(JY20)
  • JR Saikyō Line(JA10)
  • JR Shōnan Shinjuku Line(JS19)
  • Tōkyū Tōyoko Line(TY01)
  • Tōkyū Den-en-toshi Line(DT01)
  • Keiō Inokashira Line(IN01)
  • Tokyo Metro Ginza Line(G01)
  • Tokyo Metro Hanzōmon Line(Z01)
  • Tokyo Metro Fukutoshin Line(F16)
Phone number 03-5422-3020
Reservations Not accepted
Payment
  • Cash
  • Credit cards(American Express・Diners・Discover・JCB・Master・UnionPay・VISA)
  • Transportation-related electronic money(Suica, etc.)
  • Electronic money(iD・QUICPay)
  • QR code payment(Alipay・au PAY・d Payment・LINE Pay・Merpay・PayPay・POCKET PARCO・Rakuten Pay・WeChat Pay)
Service charge/Table charge None
Hours 12:00-22:00(last order 21:00)
lunch time 12:00-15:00(last order 15:00)
Closed No holidays
excluding Shibuya PARCO holidays
Seating 27 seats
3 counter seats, 24 table seats
Smoking All seats are non-smoking
Official website https://www.instagram.com/vegan_izakaya_masaka
Other information
  • Menus are available in English, Korean and Chinese language
  • Vegan and vegetarian menus are available; allergy-friendly and halal menu options available upon request; however, there may be cases in which the restaurant is unable to accommodate your request.
  • Wheelchair accessible (may not be accessible during busy times)
  • Take-out and delivery service are not available
  • Luggage storage is not available
  • Wi-Fi is not available
  • Posting of food photos and videos on SNS is allowed
  • Separate billing is allowed

※Menu contents, prices, store information, etc. are current as of October 2023.